Cookie Policy
Last updated:
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit our website. They allow us to remember information about your visit and improve your experience.
2. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for site functionality and security:
- Session authentication
- Security tokens
- Form validation and CSRF protection
These cannot be disabled.
Analytics Cookies
We use Google Analytics to understand how visitors use our site:
- _ga, _gid, _gat: Track unique users and sessions
- Cookie Duration: 2 years (Google default)
- Purpose: Anonymised usage statistics, page performance, traffic sources
Marketing/Advertising Cookies
When you consent, we use tracking for Google Ads and remarketing:
- _gcl_au, _gcl_aw: Google Ads conversion tracking
- ad_storage, ad_user_data, ad_personalization: Google Consent Mode v2 flags
- Purpose: Understand campaign performance and show relevant ads
3. Consent Mode v2 (Google)
Our site implements Google Consent Mode v2. Your cookie preferences are mapped to consent signals:
- Analytics Off: analytics_storage = denied
- Marketing Off: ad_storage, ad_user_data, ad_personalization = denied
- Strictly Necessary: Always functionality_storage = granted
This allows Google services to function appropriately based on your choices.
4. Managing Your Cookie Preferences
You can manage cookies in two ways:
- Our Cookie Banner: Click "Settings" on the banner to enable/disable analytics and marketing cookies
- Browser Settings: Most browsers allow you to refuse cookies or alert you when cookies are sent
5. Third-Party Cookies
Our site embeds content from:
- Google Analytics: Analytics and user tracking (analytics tracking cookie)
- Google Maps: Location display (may use tracking cookies)
- Google Fonts: Typography services (does not store cookies)
These services have their own privacy and cookie policies. We are not responsible for third-party practices.
6. Do Not Track Requests
Some browsers send "Do Not Track" (DNT) signals. We honour DNT requests by not enabling marketing or analytics cookies when DNT is detected.
7. Cookie Duration
| Cookie Name | Type | Duration | Purpose |
|---|---|---|---|
| cookieConsent | Strictly Necessary | 1 year | Remember your cookie preferences |
| _ga | Analytics | 2 years | Unique user identification |
| _gid | Analytics | 24 hours | Session identification |
| _gat | Analytics | 1 minute | Rate limiting requests |
| _gcl_au, _gcl_aw | Marketing | 3 months | Google Ads tracking |
8. Your Rights
You have the right to:
- Refuse or withdraw consent for non-essential cookies
- Request information about cookies used
- Delete cookies from your device via browser settings
- Lodge a complaint with your supervisory authority (ICO in UK)
9. Policy Changes
We may update this Cookie Policy. Changes are effective upon posting. Please check periodically for updates.
10. Contact
Questions about our cookie practices? Contact us at info@filtervitalwipe.world.